Our Team


Matthew Bevan started doing hair when he was just a boy of 6 years old but started his professional career at Paul Mitchell The School, San Diego 11 years ago where he was educated in cutting and color by the brand’s national educators. Upon completion he moved to New York City and apprenticed under the best colorists and master stylists of the time at two salons on Fifth Avenue. He brought his skills back to the central coast, where he was born and raised, and continues his education to stay on trend at The Sassoon Academy in Beverly Hills and through the Goldwell Academy in New York City. He specializes in color corrections, master dimensional blonding, extensions and precision cutting for a wide demographic of clientele.
@mattbevanhair

Emma Lariz studied cosmetology at Santa Maria Beauty college and has been doing hair for 12 years. She specializes in men’s haircuts, fades, editorial/vivid coloring services, blonding, color retouches, kid’s haircuts, color corrections and much more. Emma is a great listener, executes all her client’s needs thoroughly and is happiest learning new techniques to stay on trend.
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@_lariz.beauty_

Jen Diani attended Santa Maria Beauty School nearly 20 years ago and is a master colorist and stylist as well as a previous salon owner. She continues her education through classes at The Goldwell Academy Santa Monica and is an ambassador for several brands including Paul Mitchell, Goldwell and Enjoy. Jen specializes in sew-in, tape-in, beaded weft, K-tip and I-tip extensions, blonding services, color corrections and silver transformations.
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@luxuryhairwithcusswords

Danielle Gonzalez has been a hair designer for over 20 years. She strongly believes in advanced education and implementing cutting edge techniques for her clients. Her goal is to teach every client to be able to recreate their salon look at home with ease. Danielle was trained in Los Angeles at the highly esteemed Vidal Sassoon Academy and in New York City at the Redken Academy. Her positions in the industry have included working as a salon owner, manager and educator. Danielle's work has been published in national hair magazines and books such as Hair Gallery, 101 Hair Styles, Short Cuts and Inspire.

Jeanell Cruz is a professional stylist and colorist and has been doing hair for 16 years. She attended the Institute of Beauty Culture in Pismo Beach, CA. Jeanell is trained in Schwartzkopf and Redken brand coloring techniques and specializes in coloring, highlighting and women’s haircuts. She believes in educating her clients on products and at-home maintenance ensuring they uphold salon results between visits. Her passion is instilling confidence in her clients by making them look and feel beautiful.